About Us
Our Team
George
Founder
CEO – R&D
Jane
Founder
Production Manager
Jem
Founder
Student Ambassador
Will
Founder
R&D Sales – Marketing
Flora
Founder
Student Ambassador
Elaine
Founder
Accounts Manager
Our Story
BevGARDien® began as a family mission on anti-spiking and quickly became a movement. Founded by George Rowley, an innovator in the drinks industry best known for bringing back authentic absinthe to the world through LaFee.com, the idea was born out of a deep concern for customer safety, a love for great drinks, and a commitment to protecting both people and the planet.
George, together with his wife Jane and their three young adult children Will, Jem, and Flora saw a growing problem that wasn’t being addressed quickly enough: drink spiking. As students themselves, Will, Jem, and Flora had first-hand awareness of how common and devastating these incidents could be, especially in nightlife venues and social events. They wanted to make a difference not just for their peers, but for everyone who enjoys a drink in public spaces.
From this shared passion, BevGARDien® was created the next-generation anti-spiking drinks cover. Designed to fit glasses, bottles, and cans, it’s easy to use, tamper-evident, and made from FSC-certified paper with water-based inks, adhesives, and varnishes. Crucially, every cover includes an FDA and EU/UK direct food-contact shield, ensuring it’s as safe for the drinker as it is for the environment.
A Family-Driven Ethos
What makes BevGARDien® unique isn’t just the product, but the people behind it. Every aspect of its design from the practical Bar Station Dispensing Box™ to the colourful, unique cover patterns, 100 separate though related Planet Earth designs, was developed collaboratively by the Rowley family. This generational teamwork blends industry experience, youthful insight, and a shared determination to create positive change.
From our family’s vision to protect people and the planet, BevGARDien® has grown into a trusted name for safer social spaces. Discover our full range of anti-spiking drink covers, designed to fit bottles, cans, and glasses, and made with eco-conscious materials that are as safe for the drinker as they are for the environment.
More Than Just a Product
For us, BevGARDien® is about more than preventing drink spiking it’s about building safer, more respectful social spaces. We work closely with venues, universities, and event organisers to raise awareness of anti-spiking measures, providing educational materials, staff training support, and free awareness posters alongside our covers.
We also believe in giving back. A portion of BevGARDien®’s profits supports the World Wide Fund for Nature (WWF) and www.spikeawareuk.org, reflecting our commitment to protecting not only people, but also the planet we share. Sustainability is at the heart of our design: our covers are recyclable with plastic cups, RTD Bottles and Cans as one piece once fitted, or the glass can be recovered in warm water, minimising waste while maximising safety.
Protecting People and the Planet
BevGARDien® stands at the intersection of safety, style, and sustainability. We’ve combined premium protective function with a bold, attractive look that encourages use and sparks conversation. By making the product visually appealing and easy to use, we aim to remove barriers to adoption and ensure more people especially young adults protect themselves and their friends.
Your choice matters. With every purchase, you’re not only protecting your drink but also contributing to meaningful change. Learn how each purchase supports charities like WWF and Spike Aware UK, funding vital conservation efforts and spiking prevention initiatives.
From our family to yours, BevGARDien® is our contribution to a safer, more sustainable world. Whether you’re a bar owner, student union, festival organiser, or simply someone who enjoys a night out, we invite you to join us in saying no to drink spiking, yes to safety, and yes to protecting others wellbeing and our planet.
At BevGARDien®, we believe that prevention starts with awareness. That’s why we’ve created a dedicated hub of expert advice and trusted organisations to help keep you and your community safe. Explore our resources for drink safety to access practical guidance, support networks, and educational tools designed to empower safer social spaces.
FAQ’s
Why did we create BevGARDien®?
The idea began during a visit to Harper Adams University with my son, Will. We were calling on one of our NV Absinthe clients through NUSSL and LWC Drinks when I noticed a simple drink cover on the back bar. I hadn’t realised drink-spiking was such a widespread issue especially on university campuses. Research quickly showed that most spiking involves someone quietly adding extra alcohol or another substance to a drink, sometimes while the glass is still in the distracted person’s hand.
My first thought was that we could create a better version and perhaps promote La Fée® or NV®, but it soon became clear this needed to be more than a brand promotion. I wanted something safer and more sustainable, with no adhesive touching the drink and a tamper-evident design that works on everything from cocktail glasses to bottles and cans.
BevGARDien® became that solution: a single-use, FSC-certified compressed-paper cover finished with food-contact-safe varnish. It’s easy to use, visually engaging, and planet-friendly. Once affixed to a bottle or can it’s recyclable as a single piece, and it slips off on-trade glassware after 10–15 seconds in warm water. All inks, varnish, and glues are water-based.
Our vision for the product?
From the outset I wanted BevGARDien®—under our watchful eye to be a genuinely practical, affordable, and sustainable safety device. Each Bar-Station box holds 100 covers, and every cover features a unique illustration and a short story about flora, fauna, aquatic life, or mindfulness, plus a QR code with advice for anyone who thinks they’ve been spiked or who’s simply curious.
A QR code provides instant access for the public and venue staff on anti-spiking guidance, and the program creates strong cross-market synergy with our La Fée® and NV® brands.
We donate 10 percent of tax profits to WWF and SpikeAwareUK.org because protecting nature and supporting anti-spiking education are core to the brand. Sustainability was non-negotiable: the product meets WWF compliance standards, uses FSC-certified paper, and the varnish is approved for direct food contact under FDA and EU/UK regulations.
The UK launch is only the beginning. California has already introduced an anti-spiking law (Section 25625), and we plan to expand across the United States in 2026 with our La Fée® and NV® import partners. The design is patent-pending and currently manufactured in the UK, with production to localise as demand grows. We’ll also offer bespoke versions for clients who want to feature their own IP, creating what I call “Mini Personal Billboards” (MPBs). For leagues and international sports clubs these can even become collectables featuring team professionals.
What personally inspired us
Family, first and foremost. I have two daughters and a son of university age, and together they own 45 percent of BevGARDien®. Will, who is doing an apprenticeship with my company, helped refine the design, the name, and the artwork for each device. Their involvement keeps the project close to home and ensures it speaks to their generation.
The timing also feels right. Drink-spiking has gained urgent attention in the UK, and the forthcoming Crime & Policing Bill underscores the need for action. Partnering with Colin and Mandy Mackie of SpikeAwareUK has reinforced that sense of purpose. For me, BevGARDien® is about giving venues and consumers a simple, sustainable way to stay safe while enjoying a night out.
What does BevGARDien fit?
BevGARDien covers are designed to fit most standard drinkware, including:
Pint glasses, Cocktail glasses, Plastic cups (pubs, clubs, festivals), Metal & reusable cups, Beer bottles & Cans (energy drinks, mixers, beers)
The material allows it to seal tightly over a wide range of drink types, making it a reliable companion wherever you go.
How does BevGARDien help prevent drink spiking?
BevGARDien acts as a physical barrier over the top of your drink, making it significantly harder for anyone to drop substances inside without you noticing. It reduces opportunity, increases awareness, and encourages safer habits especially in busy nightlife environments.
While no product can offer 100% protection, BevGARDien helps keep you one step ahead.
Are BevGARDien covers single-use or recyclable?
BevGARDien covers are designed for safe single use and can be recycled afterwards, supporting both personal safety and environmental responsibility. Just rinse and place in your appropriate recycling bin.
Does BevGARDien guarantee I won’t be spiked?
No safety device can fully eliminate the risk of spiking. BevGARDien is a preventative tool to reduce risk and alert you to potential tampering. It should always be used alongside common sense safety practices like staying with trusted friends and seeking help if anything feels “off.”
Do you support anti-spiking and environmental charities?
Yes – 10% of all profits from BevGARDien are donated to:
- Spike Aware UK, to support awareness, education and survivor support
- WWF, helping protect the environment for future generations
Choosing BevGARDien means protecting yourself while helping protect others and the planet.
own | GARD | drink™
supporting charities WWF & spike aware
Unique Patent Pending Anti Drink Spiking Device
10% of BevGARDien net profits donated to Charities